Michelob ULTRA is deeply rooted in the running world — sponsoring races and championing those who balance performance with enjoyment.
But with record temperatures rising by up to 2°C per decade, outdoor running faces its toughest challenger yet: the sun.
Rather than let extreme heat reshape the sport and impact runners’ health and performance, we used data as a creative tool to bring joy back to running.
.
cannes/ 6x shortlists
case study:
my role: CD